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    Marketing Immunity
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    Marketing Immunity
    Categories
    Non Fiction
    Business & Economics

    by: George Lazarus, Bruce Wexler

    Marketing Immunity

    $5.00

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    Marketing Immunity

    Marketing Immunity

    By: George Lazarus

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    Seller Description

    Slight foxing on book ledge Dow Jones-Irwin, 1988 - Advertising - 184 pages Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.

    Product Details

    Category - Non Fiction / Business & Economics

    Format - Hardcover

    Condition - Good

    Listed - 2 years ago

    Views - 3

    Ships From - California

    Est. Publication Date - Nov 1987

    Overview

    Publisher Description

    Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.

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